Good Food Marketing with The Virginia Foodie
Food marketing consultant and founder of VA Foodie, Georgiana Dearing, takes you behind the scenes of successful craft and local food businesses. For over twenty years, she’s led a team of creatives at Water Street Marketing. George is particularly passionate about her work in the food industry and now works to make her years of experience more accessible to emerging brands. This podcast is for you if you’re curious about the marketing tools, the business practices, and the stories that drive good food, good people, and good brands in the specialty food industry. Learn more about food marketing here: good-food-marketing.com
Episodes
85 episodes
An Entrepreneur's Guide to Managing Business Disruption
I’m sure many of you can relate to this!We've all been through those big moments that suddenly shake up our lives and make us rethink everything – it could be an unexpected illness, a family emergency, a career setback, or even a surpri...
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Season 1
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Episode 85
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12:04
Updates to the Sweet Startup Journey of SugarBear Cville with Emily Harpster Replay
“You don't know what you don't know until you're in it."Says Emily Harpster in our recent conversation about the growth of her ice cream brand, SugarBear Cville.And she is right. You really don’t know what you’re getting into un...
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Season 1
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Episode 84
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32:28
Blue Cow Ice Cream Shares the Secrets of Local Sourcing Replay
Summer 2020 was not the best, but we found pleasure in simple things: like big scoops of craft ice cream. In this episode, we are talking to the owners of Blue Cow, a craft ice cream business here in Virginia. Husband and wife team Jason and Ca...
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Season 1
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Episode 83
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24:21
A Sweet Catch-up with SugarBear Cville Replay
Just a few months after our last conversation, Emily Harspter of SugarBear Cville is back on the podcast to give us the latest updates about the progress of her ice cream brand.It’s truly an adventure, she says, to be a one-woman team wh...
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Season 1
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Episode 82
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29:45
A Sweet Start Up with Sugar Bear Cville Replay
One of the scariest (or bravest) things a food brand could do is go straight from a recipe idea to the shelf. No market testing or selling in a specialty store. It’s every startup’s dream - or nightmare if done poorly!Emily Harpster of S...
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Season 1
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Episode 81
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27:58
How to Let Your Packaging Speak for Your Brand
“Don’t judge a book by its cover,” says a popular adage.We like to think we can see past a first impression, but that’s not always the case. And in CPG sales, it’s rarely true. Plenty of shopper research shows how fickle consume...
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Season 1
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Episode 80
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27:11
Maximize the ROI on your Website Investment by Repurposing Content
Your website is one of a good food brand’s biggest investments. It is the research hub for both consumers and retail buyers alike. In an industry fraught with ever-thinning margins, it is easy for you to worry that you aren’t getting a big retu...
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Season 1
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Episode 79
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18:30
Practical Marketing Solutions for Farms and Small Businesses with Myrna Greenfield
One of the missions that Good Food brands strive for is sustainability. But in order to foster sustainability, especially in the field of agriculture—the genesis of the Good Food movement, we need to support the ones who cultivate it: our farme...
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Season 1
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Episode 78
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28:28
Four Writing Resources You Can Invest for Evergreen Content
“But I don’t know what to SAY about my brand!”That’s a common complaint of food brand managers. As a food producer, you are probably very creative in the kitchen, but for most people, one area of creative expertise doesn’t always extend...
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Season 1
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Episode 77
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26:39
How to Build a Salad-Centric Farm Brand with Kat Johnson
I’ve discovered a new word—salad-centric! And I’m excited to share its meaning with you, as well as its inventor, Kat Johnson, aka Kat the Farmer.When I first heard the word, I wondered how can a business be so specifical...
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Season 1
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Episode 76
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28:09
How to Maximize the Return on Your Photography Budget
Photography can make or break a food brand. Your photos set customer expectations and help create appetite appeal when you aren’t there to sell your brand or offer someone a sample to try.Photography can be an expensive investment, yet ...
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Season 1
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Episode 75
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26:09
Updates to the Sweet Startup Journey of SugarBear Cville with Emily Harpster
“You don't know what you don't know until you're in it."Says Emily Harpster in our recent conversation about the growth of her ice cream brand, SugarBear Cville.And she is right. You really don’t know what you’re getting into un...
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Season 1
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Episode 74
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32:14
My Top Time Management Tip for Marketing Craft Food Brands
“If you want steady sales, you need steady marketing.” I heard this first from my friend and mentor, Ilise Benun, but I will never tire of sharing that bit of wisdom.But what does steady marketing mean for the Good Food industry? <...
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Season 1
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Episode 73
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18:32
Strategy-Led, Design-Driven Branding with Steve Redmond of Rival Brands
All Good Food brands are made up of two integral parts: a mission and a vision.Your mission as a Good Food brand is what sets you apart from the big players in the food industry. It’s what makes you unique. Your vision is how you see yo...
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Season 1
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Episode 72
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42:06
Creating an Annual Marketing Plan for Your Good Food Brand
It’s a fact, defining goals without creating any supporting actions means your targets will never be attained. If you are reaching for steady sales, you need steady marketing to pull those opportunities toward you.Like many of you, I ow...
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Season 1
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Episode 71
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16:29
Empowering Sustainable Farming with the Certified Naturally Grown Label with Alice Varon
How do you assure customers that the food you are selling is healthy, safe, and nutritious?The organic label has long been a hallmark of the GOOD FOOD industry, but it can sometimes be difficult to source every ingredient from organic f...
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Season 1
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Episode 70
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24:06
10 Mistakes to Avoid When Setting Goals and How to Turn Them into Your List of Accomplishments for 2023
The New Year’s Resolution is entrenched in pop culture. There can be a lot of social pressure to make yours on January 1. But while making your list of this year’s to-dos has been a tradition, following them is often a struggle. There’s not muc...
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Season 1
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Episode 69
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14:13
5 Tips to Carry Into 2023
To say that 2022 was a rollercoaster year is a vast understatement. Everybody was rushing to rebuild, recalibrate and rectify post-pandemic, while most of us want to start fresh in 2023.Fortunately, I’ve witnessed some fantastic successe...
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Season 1
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Episode 68
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32:20
Creating Product Descriptions that Close Sales
In the last episode, Anna Bradshaw and I talked about conversion copywriting and how investing in it and your website’s content could help generate sales for your good food business. There were many important topics in that conversation about c...
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Season 1
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Episode 67
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11:25
The Power in Words: What is Conversion Copywriting and How to Use it to Leverage your Brand with Anna Bradshaw
As a good food brand, you need to emphasize the good in your brand. And when we say good, we don’t just mean the delicious, healthy, sustainable products you create. We also mean the good story behind your pursuit of success in the good food ec...
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Season 1
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Episode 66
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36:12
Your Mission Statement: the Road Map for Your Good Food Journey
Everything that we create begins with a reason. So naturally, every brand that pursues the good food journey starts with a vision—a mission worth fulfilling.Your goal and purpose as a brand is illuminated by your mission statement. A mis...
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Season 1
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Episode 65
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26:53
Cheers to Co-Packing: A Conversation with Martha Bourlakas of Storied Goods
It’s a sweet, sweet story how the good food brand, Storied Goods, was founded. Now, it is on the road to success. Martha Bourlakas’ Storied Goods started as a granola-making business before she shifted into concocting sugar...
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Season 1
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Episode 64
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36:01
A Sweet Catch-up with SugarBear Cville
Just a few months after our last conversation, Emily Harspter of SugarBear Cville is back on the podcast to give us the latest updates about the progress of her ice cream brand.It’s truly an adventure, she says, to be a one-woman team wh...
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Season 1
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Episode 63
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29:32
Creating Your Strategic Content Marketing Plan
The last 100 days of the year can be crucial for business owners. Not only because it’s the last window for hitting your original sales goals, but also because the end of the year is the perfect time to set up growth plans for the upcoming year...
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Season 1
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Episode 62
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31:17
Good Food and its Good Goal: Reversing the Climate Crisis
When I speak about good food, I don’t mean the taste. The GOOD FOOD industry revolves around a philosophy: to create food choices that have a positive impact on the environment, the economy, and our local communities.We are in a climate ...
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Season 1
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Episode 61
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12:44